This free guide was created specifically for church leaders who want to reach more people but are tired of wasting time and money on ads that don’t work. Whether you’re planning an Easter service, back-to-school event, or community outreach, this step-by-step resource will walk you through how to properly run Meta (Facebook & Instagram) ads with clarity and confidence.

You’ll learn how to avoid the common mistakes (like boosting posts), set up campaigns that actually convert, and steward your budget well. It’s the exact strategy I’ve used to help churches grow their outreach from a few hundred to over 1,500 people—consistently.

This is more than just a guide—it’s a passion project.
I’ve served in the local church for over 15 years and have seen firsthand how a single invite—digital or physical—can change someone’s life. I created this guide to help multiply stories like that across more cities, more churches, and more communities.

The guide is hosted on Ko-Fi, a platform that makes it easy to offer resources for free while giving people the option to “buy me a coffee.” I don’t expect anything—but if this blesses you and you’d like to support what I’m doing, I always appreciate it.

If you’re ready to stop guessing and start reaching, this guide is for you.

— Chris Serra, Distinguished Creative Co.