Victoriano Construction
Full rebuild plus a lead system. That one came together in two days, faster than the 7 to 10 business days I commit to.
Danny owns everything now. No one can take it from him again.
His old builder took the domain and walked.
Distinguished Creative Co., Sacramento, est. 2009
Your next patient is on their phone,
in pain, at 9pm.
I read the code on 25 chiropractic websites. 21 could not take a booking from the homepage. Yours will.
Sacramento, Boise, and Charlotte. Independent practices only, no franchises or directories. Checked in the page source, July 2026. Read the full finding.
I build custom websites for chiropractors, structured so AI search can read them and a nervous first-timer can book in two taps. You own it outright, no monthly retainer. My build takes 7 to 10 business days.
- 20yearsBuilding sites
- Daysnot monthsTypical build time
- 100%yoursOwned outright
Why I'm building for chiros
I've spent the past year working with chiropractors, creating their content and teaching them how to run their ads.
Somewhere in there I kept noticing the same thing. The ads worked. The content worked. The website was the weak link.
Traffic is a three-headed monster: ads, organic, and the site itself. Most practices have the first two covered. The third is the one everybody forgets, and with AI search it just became the most valuable of the three.
Recently I took my son to a comic book store. Next door was a chiropractic office. Real doctor, been there for years, and I had no idea he existed until I was standing at his door. He told me what it had cost him. He knew. He just didn't know where to go to fix it.
That sealed it. So I read the code on 25 chiropractic websites.
He wasn't unusual. He was typical.
Free tool, AI Visibility Check
Wondering how your site scores? Check it free.
Drop in your URL. See how clearly your site speaks to Google, AI tools, and the patient deciding whether to call.
What lands on your desk
AI Visibility CheckReport
Chiropractic site auditFindings
Client agreementOne page
Why it costs what it costs
A chiropractic site is not a harder version of a plumber's site. It is a different job.
Google holds health pages to its highest trust bar, and it actually checks. Your patients do not search for a chiropractor, they search for the thing that hurts. And the directories you are up against have more authority than any single practice can out-muscle.
So the site has to do three things a trades site never has to do. Answer by symptom, on its own page, for every condition you treat. Prove the doctor is a real credentialed person, in the code as well as on the page. And answer the questions a nervous first-timer will never call to ask.
That is the load.
It is also why the number below is what it is.
What a chiro build costs
Only for chiropractors who would rather own their website than rent it from an agency.
$5,000, paid in full.
What it includes
- A homepage where a patient can book in two taps
- Condition pages for what you actually treat: sciatica, neck pain, headaches, pregnancy care, auto accident
- A technique page explaining how you adjust, in plain language
- An about-the-doctor page, written about the patient's questions, not a resume
- Your Google Business Profile aligned to the site so both say the same thing
- Structure that Google and AI search can read, including the schema underneath
- A site that feels like your practice, not a template of someone else
- Privacy, terms, disclaimer, and accessibility pages
- Revisions until you approve, within four weeks of kickoff
Your booking tool stays yours. Whatever your front desk already runs, if it gives you an embed code or a link, it goes in the site.
My commitment is 7 to 10 business days from kickoff.
After launch: edits and updates are included for a full year. After that it is $500 a year if you want me maintaining it, and you can drop it anytime, because you own the site either way.
The five half-rate launch slots sold out in under two weeks. I take two builds at a time, so the queue is real.
Before you book
I am not the right build for everyone.
A good fit
- You own the practice, so nobody has to approve this but you
- Your site was built before patients started asking AI anything
- Patients are coming in, and you know the website is not the reason
- You would rather buy an asset once than rent one forever
- You want this done in weeks, not dragged out over months
Not a fit
- You are shopping for the lowest price
- Your plan is a discounted first visit
- You want somebody running your marketing every month
How patients find you now
Your next patient is asking AI who to call.
People now ask Google's AI, ChatGPT, and Gemini for the best chiropractor near them, the one who treats their condition, the office worth calling. Those tools read your website to decide whether to recommend you.
This is the moment I build for.
Who should I see for lower back pain near me?
AI Assistant
For lower back pain, a nearby option is Example Chiropractic. They list sciatica and low back care, take new patients, and you can book online.
Anyone can generate a website now. That is the problem. The web is filling up with practice sites that look fine and do nothing.
I've been building websites for twenty years. I bring that experience to tools that just made it more valuable than ever.
That is the difference between an average site and one that is distinguished.
The Distinguished Method.
How every Distinguished site gets built
- 01
Clarify.
Before a single page gets built, we sharpen what you sell and how you say it. A great site selling a weak offer still fails. We fix the offer first.
- 02
Build.
I turn that clarity into a site with one job: turn a searching patient into a booked visit. Real photos, a clear message, one obvious next step on every page.
- 03
Get found.
Set up to be found, by Google, and by the AI tools patients now use to choose a chiropractor. Clean structure, local SEO, technical foundation built in.
- 04
Launch.
I check that everything works, then hand you a finished site you own and understand. Clear, done, and bringing in business.
The promise
You own it. No lock-in.
Your domain, your site, your content. Yours from day one. If we ever part ways, everything stays with you. I would rather earn your business every time than trap you into keeping it.
Real businesses. Real results.
Twenty years of this, before chiropractic
Patrick's Foundation Homes
Full custom site and brand, built from scratch. That one ran three days, ahead of the 7 to 10 business days I commit to.
Dana finally has something that looks like her business, and it is hers outright.
Paid a builder. He took the money and ran.
Embellish Kickboxing Academy
A family-owned martial arts academy in Elk Grove. Full rebuild positioned around the kids program, with the one-week pass signup built right into the site. By Fred's own count, three out of four new students find him through search.
Three more chiro builds are in progress right now.
Distinguished Creative Co. built our website, designed professional graphics, and ran ad campaigns that helped our family-owned kickboxing academy grow like never before. They truly care about our success.
From creating our logo and website to developing a full brand guide and content strategy, they helped us establish a clear, professional, and impactful identity.
They always bring excellence, creativity, and a heart to serve, even on short notice. Their work has helped us communicate more effectively and bring our vision to life.
The person behind the work
I'm Chris Serra.
I'm a husband, a father of two boys, and a community leader here in Sacramento. I've been building websites for twenty years, and right now I'm all in on building them for chiropractors. Your success gets treated like my own.
Common questions
Answers, up front.
How much does a chiropractic website cost?
A chiro build is $5,000, paid in full. I price by the project, not the hour, so you know the number before we start. That covers the full custom build, condition pages, technique pages, and the AI search structure underneath it.
How long does it take to build?
Most builds go live in 7 to 10 business days from kickoff, revisions included. Revisions run until you approve, within four weeks of kickoff.
Can't I just build it myself with AI?
You can, and that is exactly the problem. The tools got so easy that every practice has a site now, and most look fine and do nothing. A site that gets found on Google and the AI tools patients use to pick a chiropractor, that says the right thing to a nervous first-timer, that turns a search into a booked visit, that is not a prompt. That is twenty years of knowing what makes someone book. AI did not make good web design cheap. It made bad web design free.
I've been burned before. Why is this different?
Most of my clients were burned first. Builders who took the money and ran. Agencies that charged monthly for a dashboard and zero results. Here is what is different: you own everything, there is no lock-in, and I explain everything in plain language. Revisions until you approve, within four weeks of kickoff. You own everything from day one.
Do you work with practices outside Sacramento?
Yes. I'm based in the Sacramento area and love working with practices here, but I build sites for chiropractors anywhere. The whole process works just as well over a call and email as it does in person.
What do you need from me to get started?
Less than you'd think. We start with a conversation about your practice and your patients. I handle the writing, the design, and the technical setup. You bring the knowledge of your practice and a few photos if you have them, I take care of the rest.
The next step
Let's build a website that works as hard as you do.
Book a free consultation. We'll talk through your practice, your goals, and whether a Distinguished site is the right fit. No pressure, no jargon.
Book a free consultation
Not ready to talk? Run the free check and see where you stand.